Noom Weight costs $209 per year ($17.42/month) on its 12-month plan in 2026, per Noom’s own pricing page; shorter 4- and 6-month plans run $169 and $179. Whether it’s worth it depends on one thing: whether you’ll actually use the daily lessons and coaching. Commit to the year and you save — but only if you stick around.
Key takeaways
- Noom Weight’s published 2026 plans are $169 for 4 months, $179 for 6 months, and $209 for 12 months — $42.25, $29.83, and $17.42 per month respectively, auto-renewing and billed up front.
- The sign-up quiz personalizes pricing, so your quote may differ from published plans — screenshot the offer and terms before you pay.
- Noom Med is a separate product with its own pricing: telehealth-only starts at $39 for an initial 30-day trial (medication not included); medication-included GLP-1 tiers start at $79–$149, then run $179–$299/month.
- The program’s value lives in its daily psychology lessons and coaching; if you won’t open the app most days, cheaper trackers do the same job for less.
- Prices are promotional and change often — verify the current offer on Noom’s own pricing page before you commit, and note the auto-renewal terms.
Noom’s 2026 prices, plainly stated
Noom sells one core product — Noom Weight, the behavior-change app — and prices it on a sliding scale where commitment length is the only real lever. Per Noom’s own 2026 pricing page:
| Plan length | What you pay | Effective monthly cost |
|---|---|---|
| 4 months | $169 | $42.25/mo |
| 6 months | $179 | $29.83/mo |
| 12 months | $209 | $17.42/mo |
Each plan is auto-renewing and billed up front, and the longer your commitment, the more you save per month. A 7-day trial is typically available. There is no meaningful free tier for Noom Weight — this is a paid program from day one, aside from any short trial offer that may be running when you sign up.
Two caveats. First, Noom personalizes pricing through its sign-up questionnaire, so the quote you see may differ from the published plans — some reviewers have reported seeing different numbers in the quiz flow than on the pricing page. Second, promotions rotate constantly. Noom frequently discounts the annual plan or bundles short trials. Whatever number you see on the checkout page, treat it as today’s offer, not a permanent price, and screenshot the terms before you enter a card number.
Notice the shape of that table: the 4-month plan exists mostly to make the annual plan look like a bargain. This is deliberate pricing psychology — the same kind Noom’s own lessons teach you to spot — and it works: the annual plan is the only one that changes the math materially.
Annual vs. short plans: the math, spelled out
Let’s translate the options into what a year actually costs, because that’s the comparison that matters:
- Three 4-month plans back to back: 3 × $169 = $507
- Two 6-month plans back to back: 2 × $179 = $358
- Annual plan, paid upfront: $209
- Difference (4-month route vs. annual): $298 — the annual plan costs about 60% less over a year.
Put differently, two months at the 4-month plan’s rate costs $84.50 — nearly half the entire year prepaid. The annual plan pays off if you use it past roughly month five.
Here’s the honest version of the math Noom hopes you won’t do: at $209/year, the program costs about $0.57 per day. That’s cheap if you open the app daily. On a 4-month plan you use sporadically, it’s one of the most expensive calorie trackers on the market.
For the broader landscape of what programs charge — and where Noom sits in it — see our 2026 weight loss program price guide.
What you actually get for the money
Noom Weight is not a meal plan and not a diet in the traditional sense. You’re paying for a behavior-change curriculum wrapped around food logging:
- Daily psychology-based lessons. Short, quiz-style articles about habit formation, emotional eating, and cognitive reframing. This is Noom’s signature feature and the reason the program costs more than a tracker. The lessons take a few minutes a day.
- A color-coded food system. Foods are labeled green (nutrient-dense, eat more), yellow (moderate), or red (calorie-dense, eat mindfully) based on caloric density. It’s a simplified traffic-light model — easy to grasp, occasionally crude.
- Food and weight logging. A searchable food database and daily calorie budget, similar to what free apps offer.
- 1:1 coaching via messaging. A human coach checks in, plus group support channels. Coaches are real people, but the model is asynchronous text — think check-ins, not therapy.
- Exercise and step tracking, synced from your phone or wearable.
What you’re not getting: prepared meals, a personalized meal plan built by a dietitian, medical supervision, or in-person anything. If you want meals shipped to your door, that’s a different lane entirely — meal-delivery programs trade higher cost for zero kitchen work.
Is there evidence the approach works? Noom points to published studies of its program, and behavior-change techniques like self-monitoring and goal-setting do have research support. But be careful with any company’s own outcome claims: the people who stick with a program are self-selected, and “average results among completers” is not the same as “what the average buyer gets.” The CDC’s position is that gradual loss of 1–2 pounds per week, through sustainable eating and activity changes, is what keeps weight off — and any program is just a delivery system for that.
Add-ons and Noom Med: separate products, separate bills
This is where Noom’s pricing gets genuinely confusing, so let’s separate the two businesses:
Noom Weight (the $209/year product above) is the behavior program. Noom Med is a separate telehealth service for prescription weight-loss support. They are billed separately, and signing up for one does not include the other.
On Noom’s own pricing page, Noom Med is structured in tiers:
- Telehealth for branded medications: $39 for an initial 30-day trial — clinician access so you can use insurance for branded prescriptions. Medication is not included.
- Microdose GLP-1 plans: from $79 for the first 4-week supply, then $179/month — medication included.
- Microdose GLP-1 Plus plans: from $99 for the first 4-week supply, then $199/month — medication included.
- Full-dose GLP-1 plans: from $129 for the first 4-week supply, then $279/month — medication included.
- Full-dose GLP-1 Plus plans: from $149 for the first 4-week supply, then $299/month — medication included.
- Proactive Health Microdose: $149/month for a 4-month subscription — medication included, plus biomarker tracking.
Eligibility for any prescription product is a clinician’s decision, not a checkout click — and medication side effects, long-term data, and costs deserve a real conversation with your doctor, not a marketing page.
The practical takeaway: if you came for the $209/year app and leave with a $129/month medication plan you didn’t budget for, that’s not an accident of the pricing page — it’s two products sharing one brand. Always check which product you’re buying.
Who gets real value from Noom
Noom is worth the price for a specific kind of person. You are that person if most of these are true:
- Your problem is habits, not information. You already know what healthy eating looks like; you struggle with consistency, emotional eating, or portion creep. Noom’s curriculum targets exactly this.
- You’ll do the daily lessons. The lessons are the product. If you’ll spend 5–10 minutes a day in the app for several months, the per-day cost becomes trivial.
- You want structure without rigidity. Noom doesn’t ban foods — the color system nudges rather than forbids, which suits people who rebel against strict rules.
- You respond to coaching check-ins. If a weekly message from a coach keeps you honest, that’s a feature free trackers don’t offer.
- You can commit to the annual plan. The value proposition only works at $209/year. On shorter plans, you’re overpaying for what the app does.
Who probably won’t
And Noom is a poor buy if:
- You won’t log food. Noom without logging is an expensive article reader. If you’ve bounced off food tracking before, be honest about whether this time is different.
- You want meal plans or prepared food. Noom gives you a color system, not a menu. If you want someone to tell you exactly what to eat, look at meal-delivery programs instead.
- You need in-person accountability. Noom is an app with text-based coaching. If you do better with face-to-face support, workshop-style programs exist for less money.
- You’re price-sensitive and self-directed. MyFitnessPal Premium ($79.99/year) and Lose It! Premium ($79.99/year) offer excellent tracking for less than half of Noom’s annual price — minus the psychology curriculum. If the lessons don’t appeal to you, don’t pay for them.
- You’re buying a few months “temporarily.” Two 4-month plans cost $338 — over 60% more than the whole year. Set a calendar reminder the day you sign up, or the “temporary” plan becomes the expensive plan.
The fine print to read before you pay
Noom’s checkout flow has historically been a source of billing complaints — trial conversions, auto-renewal surprises, and cancellation friction show up repeatedly in consumer reviews. Whether or not your experience matches, protect yourself the same way with any subscription:
- Find the auto-renewal terms before you pay. Annual plans typically auto-renew at the then-current rate. Note the renewal date somewhere you’ll see it.
- Understand the trial. If you’re offered a trial, find out exactly when it converts to paid and at what price. The FTC’s advice on free trials is blunt: mark the deadline on your calendar, uncheck pre-checked boxes, and read your card statements.
- Test the cancellation path early. Know where the cancel button lives (or whether you have to contact support) before you’re in a hurry.
- Screenshot the offer. Promotional prices, trial terms, and plan details — capture them at checkout, because the page will change.
For the full tour of subscription traps across the industry — renewal-rate jumps, add-on upsells, separately billed food and medication — see our guide to hidden costs of weight loss programs.
Frequently asked questions
Is Noom worth it compared to WW?
It depends on what you need. WW’s Core plan has recently been advertised around $12/month for the first year on a 12-month plan — cheaper than Noom’s annual rate — and WW offers workshops for in-person support. Noom’s differentiator is the daily psychology curriculum. If behavior change is your gap, Noom’s premium may be justified; if you want points tracking and community, WW costs less. Our WW vs Noom vs Nutrisystem comparison breaks this down side by side.
Does Noom have a free trial?
Noom periodically offers trial periods and discounted intros, but there is no permanent free tier for Noom Weight. Treat any trial as a countdown: note the conversion date and price before you start.
Can I cancel Noom easily?
Noom allows cancellation through your account, but consumer reviews have repeatedly flagged friction — charges after cancellation requests, trial conversions, and hard-to-find cancel options. Cancel in writing (keep the confirmation), check your next statement, and don’t assume one click finished the job.
Is Noom Med the same as Noom Weight?
No. Noom Weight is the behavior-change app ($209/year on the 12-month plan; shorter plans at $169/4 months and $179/6 months). Noom Med is a separate telehealth service with its own pricing tiers for clinician access and prescription weight-loss support. Medication eligibility requires a clinician’s evaluation.
What’s the cheapest way to use Noom?
The $209 annual plan, bought during a promotion, used daily for the full year — roughly $0.57/day. Anything else (monthly billing, partial-year use, adding Noom Med) raises the effective price substantially.
The bottom line
Noom’s pricing is honest about one thing: commitment is cheaper than hesitation. At $209/year for someone who does the lessons daily, it’s a reasonably priced behavior-change program. At $338 for two 4-month stints from someone who logs twice and forgets, it’s the most expensive way to own a calorie tracker.
The verdict in one sentence: buy the annual plan only if you’ll use it daily for months; otherwise, either trial a short plan with a cancellation reminder set, or spend half as much on a tracker and put the savings toward better groceries.
This is general information, not medical advice — talk to your doctor before starting any weight loss program.